The Roasterie

Showcasing a new look for a household name in coffee. Complete with a new Shopify backend, customer loyalty program, and inventory management system. Created at Propaganda3.




ux/ui design information architecture visual design graphic design eCommerce design

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Project Brief

Riding the wave of a brand refresh, The Roasterie needed a new website that not only provided a clear and accessible purchasing path for their customers, but gave them a platform to tell their story and provide insights on the world of coffee.

A completely custom Shopify build allowed for freedom to explore and apply the brand in new and creative ways, like incorporating the new product series colors into the digital space for crosschannel storytelling.

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